Astellas | Oncology Tomorrow

As part of a push to be seen as a leader in oncology, Astellas Oncology launched an internal initiative called Oncology Tomorrow. In addition to creating the brand and campaign assets, Curator24 also helped develop and determine the rollout and how this program would work. This included launching a text message campaign to the entire Oncology Business Unit, something that had never been done at Astellas.