Astellas | Mission First 2.0

In Year 2 of the Mission First campaign, Curator24 built on the momentum of the first year by introducing an adventurous mountain climbing theme. This theme symbolized overcoming obstacles and reaching new heights in sales and patient impact. Through dynamic visuals of climbers scaling peaks, inspiring messaging about perseverance, and team-building activities centered around the journey to the summit, the campaign energized the national sales team to surpass their goals once again while reinforcing their critical role in improving patient outcomes.